Northern University is a fictional, all-are-completely-welcome educational institution. This university viewbook uses an original storytelling concept and original copywriting to showcase a student’s journey from freshman to graduate to working professional. Photography selection was a key component to illustrate the work’s storytelling nature which is represented further by a die-cut cover on Kraft paper that parallels a travel journal. Opening spreads feature diagonal die-cuts to emphasize the university's individuality and to persuade the reader to keep turning pages. Other highlights include vector infographics throughout the book and a student self-discovery test.
2019 HOW the best of design feature
2018 gdusa—american graphic design award winner
2018 silver american advertising award winner
2018 graphis new talent annual winner
2018 adobe design achievement award semifinalist