Method’s cleaning products are known for their bright colors, scents, and quirky attitude. This direct mail piece was designed to advertise the brand’s naturally-derived scents with the tagline “your nose knows.” An outside mailing envelope with a front die-cut of the brand’s trademark hand soap bottle serves as a window for pull-out cards with image patterns of individual scents. Viewers see each image through the window, pull out the card, learn more about each product, and are offered a coupon for their next purchase. Original copywriting is predominant in this piece that matches Method’s humorous and upbeat brand identity.
