The following work was created to highlight several offerings for the fast-casual plant-based restaurant chain HipCityVeg. The two promotions—Veganuary and Plant-based Happy Hours—were treated as if they were their own individual brands, each with unique imagery and styling, while still staying true to the overall brand's style. An email blast and supporting social graphics were created to showcase these promotions. An emphasis was placed on evolving HipCityVeg's current brand styling and maintain the brand's quirky, fun, and trendy aesthetic.
This work was not created for hire and/or utilized by the company.
instagram sponsored social posts