The following work was created to highlight several offerings for the fast-casual plant-based restaurant chain HipCityVeg. The two promotions—Veganuary and Plant-based Happy Hours—were treated as if they were their own individual brands, each with unique imagery and styling, while still staying true to the overall brand's style. An email blast and supporting social graphics were created to showcase these promotions. An emphasis was placed on helping to evolve HipCityVeg's current brand styling and maintain the brand's quirky, fun, and trendy aesthetic targeted mostly towards twentysomethings. The typeface Recoleta was also used (as noticed in previously-shared MailChimp designs) so as to continue the brand's visual evolution and capitalize on current design industry trends.
email blast for mailchimp
instagram sponsored social posts
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