Firma Clinical Research is a boutique contract research organization (CRO) that specializes in helping patients gain access to life-saving clinical trials, managed in the comfort of their own home. Firma needed a branding evolution to differentiate their approach as a game-changer in the saturated clinical trial market. Firma's bold brand colors were emphasized to bring excitement and power to the brand, and isometric vector illustrations were used to make the creative feel contemporary and friendly—without being intimidating. Tactics include tradeshow booth design, event marketing, print and digital ad campaigns, social media creative, long-format publications, and infographic design.
Created with Altitude Marketing. Credits: Alex Hernadez, Amanda Kimble-Evans, Drew Frantzen, and Matt Borrelli.
20x20 tradeshow booth design