Founded in 2011, Bethlehem Vegfest is a single day vegan foods festival that attracts over 10,000 unique visitors. Concepts were created for four consecutive years that highlighted vegetable puns and humor, putting a fresh and all-inclusive spin on advertising for a community traditionally known for presenting intimidating messages. Branding focuses on hand-rendered type and bright colors, and featured original photography. The artwork was a 360° campaign and included billboards, print ads, festival maps, signage, and merchandise.
best of show american advertising award winner
two-time gold american advertising award winner
two-time aiga flux winner