Founded in 2011, Bethlehem Vegfest is a single day vegan foods festival that attracts over 10,000 unique visitors. Concepts were created for four consecutive years that highlighted vegetable puns and humor, putting a fresh and all-inclusive spin on advertising for a community traditionally known for presenting intimidating messages. Branding focuses on hand-rendered type and bright colors, and featured original photography. The artwork was a 360° campaign and included billboards, print ads, festival maps, signage, and merchandise. 

best of show american advertising award winner 
two-time gold american advertising award winner 
two-time aiga flux winner
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