Founded in 2011, Bethlehem Vegfest is a single day vegan foods festival that attracts over 10,000 unique visitors. Concepts were created for four consecutive years (2011-2014) that highlighted vegetable puns and humor, putting a fresh and all-inclusive spin on advertising for a community traditionally known for presenting intimidating messages. Branding focuses on hand-rendered type and bright colors, and in 2014 featured original photography. The artwork was a 360° campaign and included billboards, print ads, festival maps, signage, and merchandise.
2014 aiga flux winner
2013 best of show american advertising award winner
2013 gold american advertising award winner
2013 aiga flux winner
2012 gold american advertising award winner
bethlehem vegfest 2014