Bethlehem, Pennsylvania's Southside is a bustling district of arts, shopping, dining, and culture. The district wanted a refreshed logo to help celebrate the growth and excitement of the area, while still incorporating the original, historically-significant logotype. Additionally, creative was designed for several yearly events to help attract visitors downtown and to help build awareness of the vibrant community.
Original SouthSide logo (topmost portion) created by Saraceno Design.
naughty or nice cocktails & cookies crawl event poster