In 2012 the residents of Bethlehem, Pennsylvania started a community food co-operative, with the hope of one day opening a membership-driven grocery store. The Co-Op saw a need to raise community awareness and build membership immediately. This professionally-created poster campaign was designed to highlight how the needs of the community would be met by the Co-Op, in a creative and humorous way. Original, quirky copywriting in paramount in this piece coupled with simple typography.
gold american advertising award winner