In 2012, the residents of Bethlehem, Pennsylvania started a community food co-operative, with the hope of one day opening a membership-driven grocery store. The Co-Op saw a need to raise community awareness and build membership immediately. This poster campaign was designed to highlight how the needs of the community would be met by the Co-Op, in a creative and humorous way. Original, quirky copywriting is paramount in this piece, coupled with simple typography.
gold american advertising award winner