Ayfie is a text analytics software that delivers superior insights from unstructured data to multiple industries in global markets. A premium folder was created as a showpiece for their sales team. The piece features a diagonal die-cut flap that tucks into itself for closure, a die-cut interior pocket which showcases the software's badge emblem, which then opens up to house interchangeable leaflets. The leaflets were designed to be updated as the software's capabilities undoubtedly evolve—or can be customized per the client's needs—without having to reprint the entire asset. Strong angles, stark contrasts, spot UV varnishes, and die-cuts make this piece feel as superior as the product itself.
Created with Altitude Marketing. Credits: Alex Hernadez, Amanda Kimble-Evans, Drew Frantzen, and Matt Borrelli.
2019 silver american advertising award winner