Eskandalo! is a premier destination hair salon in Bethlehem, Pennsylvania known for its vintage punk rock attitude and master stylists who create daring hair color and cuts. This professionally-created brand identity was designed to highlight the salon’s unique audience with a play on traditional tabloid magazines, spun with an overarching theme of self-love and alternative beauty. Textures of text type and duotone halftone photography are paramount in this identity, staying true to letterpress-printed vintage tabloid magazines. Logo was created as a linoleum print.