Eskandalo! is a premier destination hair salon in Bethlehem, Pennsylvania known for its vintage punk rock attitude and master stylists who create daring hair color and cuts. This brand identity was designed to highlight the salon’s unique audience with a play on traditional tabloid magazines, spun with an overarching theme of self-love and alternative beauty. Textures of text type and duotone halftone photography are paramount in this identity, staying true to letterpress-printed vintage tabloid magazines. Logo was created as a linoleum print. 

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