Founded in 2011, Bethlehem Vegfest is a single day vegan foods festival that attracts over 10,000 unique visitors. Concepts were created for four consecutive years (2011-2014) that highlighted vegetable puns and humor, putting a fresh and all-inclusive spin on advertising for a community traditionally known for presenting intimidating messages. Branding focuses on hand-rendered type and bright colors, and in 2014 featured original photography. Professionally-created artwork was 360° campaign and included billboards, print ads, festival maps, signage, and merchandise. Series won multiple American Advertising Awards, including Best of Show in 2012 and was a selected work by AIGA.
bethlehem vegfest 2014